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Sam Avey (February 5, 1895 – August 9, 1962) was an American businessman and sports promoter. Best known as the promoter of little big men, he is also credited for helping to create the Tulsa wrestling territory later used by the National Wrestling Alliance.


Early life
Sam Avey was born in Kingfisher, Oklahoma, on February 5, 1895. Prior to wrestling, Avey was a merchant in the family grocery, located in Cherryvale, . While growing up in Cherryvale, the community’s most prominent sports celebrity was .National Wrestling Alliance, The Untold Story of the Monopoly that Strangled Pro Wrestling, p. 280, Tim Hornbaker, ECW Press, 2007, Sandow was the manager of Ed “Strangler” Lewis, and Sandow was the catalyst for Avey’s interest in professional wrestling.


Professional wrestling
After serving in World War I, Avey returned to Cherryvale and was recruited by Sandow to embark upon a wrestling career. He started in wrestling by travelling as a referee. In his early years in wrestling, it was not uncommon that Avey was misspelled Avery. Later on, Avey was brought to to promote the matches of Ed “Strangler” Lewis.

At the time, was a breeding ground for potential wrestlers. One of the wrestlers who caught Avey’s eyes was , a grappler from Oklahoma A&M. McGuirk would eventually become a junior heavyweight champion, and wrestlers from all over the country came to Oklahoma.

After McGuirk was injured in auto accident, Avey gave him points in the company and named him the matchmaker. In September 1950, both men were appointed to Executive Positions in the National Wrestling Alliance. McGuirk was appointed as Second Vice-President while Avey was named the Treasurer due to his banking background.


Hockey and Avey's Coliseum
Sam Avey had other interests outside of wrestling. He helped reorganize the American Hockey Association following World War II and owned the hockey club in the 1940s. At the time, the Oilers were affiliated with the United States Hockey League. In 1942, he acquired the Tulsa Coliseum for $185,000, and it was known affectionately as Avey's Coliseum. It regularly hosted prestigious political events and sporting events, such as , boxing, and wrestling matches.

Avey also owned the radio station , and it broadcast from the Coliseum basement.National Wrestling Alliance, The Untold Story of the Monopoly that Strangled Pro Wrestling, p. 281, Tim Hornbaker, ECW Press, 2007, On September 20, 1952, the building was burned to the ground after it was struck by lightning. The building’s wooden roof accelerated the fire.

In January 1958, Avey sold out the wrestling promotion to McGuirk. He left to concentrate on his role as senior vice president with the Farmers and Merchants State Bank. He was still linked to the NWA and remained as Treasurer until August 1960.


Charitable Work
Avey was the director of the Tulsa Chamber of Commerce, president of the and was involved in numerous charities. Said charities included the annual Milk Fund wrestling spectacular every March and a celebrated party for children.

Part of Avey’s wrestling legacy is that he gave Tulsa a structured promotion, which McGuirk ran with great success. Avey died on August 9, 1962, the age of 67.


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